Are you the owner of a small business and seeking to start your first campaign using digital marketing? You’re not alone. You will be able to expand your company’s reach to potential clients all around the world if you make use of the tools provided by digital marketing.

However, the effectiveness of various digital marketing tools varies widely. Many are prohibitively expensive and difficult to use, making them unsuitable for smaller businesses operating on tighter budgets. You are in luck since abundant low-cost tools are available to get you started.

In this article, we will examine 10 digital marketing tools for businesses that are both inexpensive and effective.

Top 10 Digital Marketing Tools For Small Businesses

1. Smartsheet Team Management Tool

Any successful marketing team is built on cooperation and organization. Because of this, purchasing a reputable project management solution is crucial for the development and profitability of your company.

Smartsheet is a collaborative work management platform that enables teams to plan, manage, grow, and report on work more quickly and consistently. It does this by connecting the organization’s people, technology, and goals.

Task tracking, automated workflows, and real-time collaboration are just a few of the features that Smartsheet offers. These features all contribute to streamlining procedures and boosting productivity. Additionally, Smartsheet offers reporting and analytics features so you can learn more about your projects and campaigns. All of the information will assist you in making better-educated choices so that your marketing teams can maximize ROI.

2. Email Marketing Tool Of The Mailchimp Kind

A platform for email marketing called Mailchimp makes it easy to build, send, and track email campaigns. To assist you in developing successful email marketing campaigns, it offers a variety of features like customized templates, automated emails, and in-depth statistics. Additionally, it enables you to divide up your audience into different groups and send targeted messages to each one. By doing this, you can increase the impact of your digital marketing strategies and connect with the people you want with the help of this tool.

3. Project Management Tool Brandfolder

A digital asset management software called Brandfolder enables you to arrange, save, and distribute different digital assets including pictures, videos, documents, and logos. The application gives you a central location to manage and store your digital assets, making it simpler to identify and share them with coworkers, suppliers, and clients.

Additionally, Brandfolder has functions like automated workflows, analytics, and connections to other digital marketing tools. When managing your digital assets, this may help you get more done in less time.

4. Social Media Tool Hootsuite

Hootsuite is a tool for managing social media that gives you access to all of your accounts in one location. You can plan postings, keep an eye on conversations, and assess how well your efforts are working. Additionally, it offers analytics and insights to improve your campaign optimization and understanding of your audience.

5. Email Marketing Tool Omnisend

You can develop and manage campaigns with Omnisend, an automated marketing platform, across a variety of channels, including email, SMS, online push notifications, and more. It enables you to track the effectiveness of your campaigns, automate your marketing procedures, and contact your customers with personalized communications. To aid with campaign optimization, it also offers capabilities like segmentation, A/B testing, and analytics.

6. Canva: Tool For Scheduling & Designing Content Marketing

You may develop graphics for your campaigns using Canva, a platform for graphic design. It offers a variety of templates, tools, and resources to make producing beautiful images quick and simple. Additionally, it provides tools like collaboration, analytics, and asset management that can be used to optimize your campaigns and streamline your workflow.

7. Google Ads

Google Ads is one of the most well-liked channels for business promotion. With the use of this technology, you may advertise on Google’s search engine results page to target specific users.

Using the Google Ads-hosted Keyword Planner, you can determine the keywords to use in your advertisement and other materials. Then, you can showcase your goods or services on Google’s search results page for the selected keyword, luring in a sizable audience with high intent. You’ll be able to increase your ROI, targeted audience, and exposure as a result.

8. Google Analytics

Google Analytics is a web analytics tool that measures and reports website traffic and is your digital content marketing efforts. By integrating the tool into your website, you can obtain real-time updates and access to a number of tools including data collecting, visualization, and reporting that will help you better understand your target audience.

9. Trello

One of the most well-liked tools for managing marketing material is the list-making website Trello. Trello, which enables card and note creation, supports remote working and aids supervisors in monitoring the status of each employee’s job. The main feature of this application is that it allows your team to work together to generate ideas, make lists, and arrange information on a single board.

10. Yoast SEO

Yoast SEO offers a variety of plugins, from Shopify stores to WordPress blogs, to assist you in optimizing your website for search engines. It has features like keyword optimization, XML sitemaps, and content analysis that make it simpler to optimize your content and save you a lot of time.

In order to improve your visibility in search engine results and make it easier for users to locate your material, Yoast SEO offers plugins for WordPress blogs, videos, online stores, and more.

Wrapping Up

The most successful marketing teams understand the significance of strong event logistics, consistent creative operations, and effective campaign management. Smartsheet assists you in delivering on all three of these fronts, allowing you to be more productive and accomplish more. Your team will be able to be more productive and get more done with the assistance of the Smartsheet platform, which makes it simple to plan, collect, manage, and report on work from any location. 

Roll-up reports, dashboards, and automated workflows are some of the tools that keep your team connected and informed while also reporting on critical metrics and providing real-time insight into the work as it is being done. When individuals or groups have a clear understanding of the tasks at hand, there is no telling how much more they are able to get done in the allotted period of time with the above-mentioned top 10 digital marketing tools.