May 2, 2023
When Pinterest debuted in 2010, it was women’s go-to destination for browsing and pinning the newest fashion, interior design, and meal planning trends. Despite having fewer users than other social media platforms, Pinterest is emerging as an ecommerce marketing service provider. It is the second greatest source of social media traffic to Shopify stores, for example.
As the platform has developed and evolved, so have its capabilities and features. 80% of users are women, but ecommerce businesses can now use Pinterest to interact with users and increase sales. If you can master Pinterest for ecommerce, you have a tremendous opportunity to increase site traffic and revenue.
Now is the time to learn how to use this marketing skill in Pinterest for ecommerce if you’re ready to enhance your marketing strategy in order to compete with other retailers in your niche. Here are five ways to use Pinterest to make it simpler for your target audience to locate you and ultimately expand your business.
Pinterest has the potential to generate meaningful results for a variety of businesses, particularly online retailers selling photographable physical products.
Business-to-consumer (B2C) companies have a much simpler time on Pinterest than business-to-business (B2B) companies, but that does not mean that B2B companies cannot gain traction on Pinterest. Whether Pinterest is a suitable match for your business depends heavily on whether or not your target audience overlaps with their current user base.
Let’s examine more closely who typically utilises Pinterest today.
Women have historically utilised Pinterest more frequently and frequently than males. While this is still largely accurate, the number of males on the platform is rapidly increasing. Currently, 70% of the platform’s consumers are female, while the remaining 30% are male. According to Pinterest, more than fifty percent of new users are males at present.
Obviously, there are certain types of individuals that will be simpler to locate on the platform. Consider the following information provided by Pinterest:
The household income statistic is significant because it indicates that Pinterest attracts users with a higher disposable income. This is supported by data from Pinterest for Business indicating that “pinners” are more likely to spend (and spend more) on everything from food to luxury products.
The average sales order on Pinterest is $50, which is greater than any other social media platform with a marketplace. In addition, given that Pinterest has over 250 million monthly active users, the fact that 93% of users use the platform to plan their purchases bodes well for your company’s revenue growth.
Pinterest simplifies the purchasing experience, which is one of its greatest advantages for ecommerce. If a user is searching for ideas for new running shoes, for instance, they conduct a quick search and scroll through the results until they discover what they’re looking for.
Spending time on your website is one of the many methods consumers can learn more about your offerings. Utilise the clicks on your product pages to invite customers to follow you on Pinterest so they can share your products with their networks.
Pinterest is continuously evolving to accommodate its users’ changing requirements. A recent modification is the addition of Shop the Look Pins. When users click on fashion and home decor Pins, white marks signify that the items can be purchased through Pinterest:
98% of users purchase products they see on Pinterest, but they must exit the site to do so. With Shop the Look pins, if a user sees a product they like, they can remain on Pinterest and purchase it without exiting the site.
This seamless customer experience hurries up the purchasing process because consumers can compare products and prices without having to visit multiple websites.
To get started with Shop the Look Pins, construct your Pins using Pinterest’s labeling tool. As you create new Pins, you simply affix links to your product pages to each of your images. If you are a larger ecommerce retailer, you can create Pins on a larger scale using Curalate or Olapic.
Pinterest is fundamentally a visual search engine that promotes information discovery. Due to the fact that there are millions of images to browse, you must be strategic about how you share visuals. One method to accomplish this is by sharing a variety of image types.
For instance, a user may search for shoe ideas for an upcoming event, but based on their interests and previous searches, the quality of your domain, and the quality of your pins, additional images appear that the user wants to investigate further. Your products have a greater chance of attracting user attention if they stand out from the surrounding images.
Similar to your product pages or even your blog, your Pinterest boards must be frequently updated to keep users engaged. However, the secret is to promote more than your own products and content. This does not imply that you must share the pins of your competitors, but rather content that supports or demonstrates the value you and your products provide.
By pinning content that extends beyond the scope of your products, you demonstrate to your audience your priorities and values beyond making sales. If your values align with those of your audience, they are more likely to make a purchase.
Similar to Google, search engine optimization (SEO) must be incorporated into your Pinterest for ecommerce strategy. When properly utilised, Pinterest can direct up to 7.53 percent of its traffic to your site. While referral traffic from platforms such as Facebook is declining, Pinterest has experienced the greatest growth in referral traffic of any social platform.
The Pinterest future for ecommerce marketing services.
Pinterest has only been around for nine brief years, but it has already undergone a significant transformation. The image-sharing nature of the platform makes it simpler than ever for online retailers to gain exposure and increase website traffic.
In contrast to brick-and-mortar stores, online shoppers do not have the privilege of chatting with a salesperson to get a sense of you and whether your products are a good match. And since your website can only contain so much information, utilise Pinterest’s features to increase brand awareness.
In addition, to make Pinterest for business work for you, develop a marketing strategy for your ecommerce business on Pinterest that incorporates enticing images shared in various formats. Pinterest can become a place where new prospects find you and use your boards to discover the value you offer if it is utilised properly.